In 2007, Bonnie Tu was the CFO of Giant Bicycles and decided to join the former Chairman who was riding the Tour of Taiwan, a 900km ride that circumnavigates Taiwan.
At the time Bonnie was in her late 50s and had not ridden a bicycle since High School (and never a bike with gears!).
But when Bonnie walked into a Giant Bicycles retail outlet, she was shocked to realise she couldn’t find a bike or any apparel to suit her needs.
The ride proved to be a "very painful experience".
And 12 months later, Liv Cycling - the first comprehensive cycling brand dedicated to female cyclists - was born.
Fast forward to 2019 and Bonnie is now the Chairperson of Giant Bicycles and is still incredibly driven to ensure women are empowered to participate in the sport of cycling, via everything from cutting edge components on Liv bikes through to exploring cycling clothes for Muslim women.
Bonnie is a joyous, passionate woman and I am excited to welcome her to Sparta Chicks Radio this week to discuss:
- her childhood growing up in Taiwan,
- her earliest memory of learning to ride a bike,
- how she became involved in the cycling industry in the 70s, yet only got back on the bike for herself in her late 50s (and learning to shift gears in the process),
- the origins of Liv Cycling and it’s commitment to build bicycles “for and by” women, and
- her first triathlon at the age of 68.
Get the full show notes for the episode here.
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